At IWC Schaffhausen, new watch models are put through a grueling test programm involving up to 50 separate stages that include long-term immersion in warm salt water and being locked away in an environmental chamber. All this guarantees that they will be equipped for everyday use – and much more – when they finally reach their future owners.

(Picture above: Watch cases with sensors are exposed to a 37-degree warm salt-chlorine solution for two weeks.)

The innovative handling of materials is one of IWC’s core competencies. In this respect, the watch manufacturer has always played a pioneering role. However, the utilisation of carbon in watch production is one of its outstanding achievements.

Studio Willen has been working with the watch manufacturer IWC for the past 15 years and has significantly shaped its visual brand identity during this time. Documenting the innovative manufacturing and material developments of IWC, they chose to implement a direct and functional look. In addition to product and documentary photography, Studio Willen’s comprehensive services also include the development of corporate pictures, comprising both portraits and architectural photography. The pictures’ shared visual language ensures a coherent and credible brand identity.