Riposa
Day n' Night
How do you integrate a new product into an existing collection and how do you introduce it to the market? For several years, Studio Willen has also been advising the Riposa company on such strategic matters. The services range from developing an image concept and the naming of the product to the photographic implementation of the campaign. The collaboration with the mattress specialist is based on a creative exchange with the two owners.
The new mattress "Day n' Night" was to appeal specifically to a younger clientele with a smaller budget. The visual language was inspired by the cover of the album "Parallel Lines" by Debbie Harry, also known as Blondie.
