Riposa
Aluma
The new model "FlexBett Aluma" by Riposa combines bed and slatted frame in one product. The lightweight construction allows for easy handling and still ensures optimal sleeping comfort. The reduced and straightforward design by Jörg Boner creates individual design possibilities through its modularity.
For the launch of the new product, Studio Willen staged the bed in two different settings that create a unique and at the same time exciting visual language appropriate to the design. The room model made of cardboard on a scale of 1:10, which had been tested in the studio beforehand, was reconstructed for the shoot. The constructed situation has something surreal and theatrical about it. The photos present the bed in an unusual context without falling prey to a striking visual realisation. This elaborate and well thought-out image construction and the targeted design with light and colours distinguish the work of the Zurich Studio.
