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Riposa

Keyvisuals

Studio Willen developed and implemented the visual concept for Riposa’s new identity. The key visuals place the products themselves front and centre, staging the mattresses and inlay frames as independent design objects. Thus, Studio Willen’s photography renders the outstanding quality of the materials and the workmanship tangible.

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Iva Schnellmann / Reta Schnellmann

Co-Owners Riposa

In 2018 the sisters Reta and Iva assumed the management of the family-run business. With both already working in the company beforehand, the succession process was implemented gradually. Reta Schnellmann, a lawyer, is in charge of setting up the boxspring division, among other things, while communications specialist Iva heads the marketing department. Together they are managing the realignment of the company, which also includes the cooperation with Jörg Boner and Studio Willen.